In the answer economy, solutions are offered and differentiated. The old is constantly repackaged as a potential answer to questions unasked, in order to eliminate preferences.
Would we have a lot less of what we don’t need if we could have anything we want.
The habit of creating demand for an existing answer leads to waste, it also wastes the individual’s time. We can give all that time back to people while retaining the potential to create great wealth by providing what is actually needed. And with marketing turned upside-down, eliciting questions becomes a fundamental business function.